Creating & Growing Mississippi State University’s Social Media Presence

  • 3 min read

It was clear that social media was here to stay, and Mississippi State University needed a strong presence.

That was our thinking in 2007 when Facebook pages launched. The feeling of sitting down at a Facebook-branded web form, setting out to create a page that will represent the entire university forever in the digital space was as exciting as it was daunting.

What would we post? Would people follow and share our content? What would the comments be like? What were the rules & norms? Are there any?

We were figuring it out as we went, just as the rest of the world was. What we knew, though, was that Mississippi State University needed a presence as robust and wide-ranging as the university, itself. One that would represent its 20,000 students and 5,000 employees (at the time) well. And would attract prospective students, and showcase research, and serve as a channel for emergency postings to ride alongside photographs of one of the Southeast’s most beautiful campuses.

We felt a bit overwhelmed. The wide range and reach of this new digital channel came with its challenges and learning curves. But the most pervasive thought was… imagine the possibilities.

From 1 follower to 100,000

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